Level Ten Studios offers simple uncluttered website design. Information is king on the Net and nearly everyone prefers pages that don't assault them with unsolicited content. We build sites using Adobe software, including PhotoShop, Fireworks, Flash and Dreamweaver. Our completed sites are checked for coding errors in Dreamweaver as well as with the W3C CSS and Markup Validation Services. Our pages are tested in multiple browsers for proper page display.
At Level Ten Studios, we have the knowledge and strategy that will enable your site to gain a better position in the Google rankings. This is accomplished through attention to site code detail as Google prescribes and by providing quality, frequently updated information related to your business products and services. Any strategy we implement will be Google compliant and have contained within its implementation, the goal of moving the quality of Website design and Internet information forward in a positive direction.
Here are some general site building guidelines:
Make sure to use (CSS) Cascading Style Sheet format as opposed to old school tables and cells for your new site construction.
In most cases, the site should be designed in Dreamweaver as opposed to a site development template solution like Drupal or Joomla. These solutions can commonly generate errors and the learning curve to have others do simple updates is often very time prohibitive.
Avoid website design tools like SiteGrinder because the resulting pages often obstruct even simple updates.
It's important that all pages pass W3C.org Markup validation as well as CSS validation because errors can cause page malformation in certain browsers and have a negative impact on Google ranking.
Each page in the site needs its own unique title (within the HTML title tag) and Google continues to utilize the meta name="description" tag that should should contain a unique summary of each page's content. Also make sure that all appropriate alt="" HTML tags are filled in with a short descriptive name. Regularly update the site and create new information-based pages for the site based upon Google stats related to the most popular keyword search terms for your business.
The website must reflect a unified corporate branding effort. The most successful and effective marketing visuals will be those that offer a consistent and uncluttered design. Businesses have extended their marketing efforts to include a business account Facebook presence and a Twitter account. In addition to these two, I recommend a You Tube account. Go to Youtube.com, type in your company's name and you may be surprised what comes up. Often something totally unrelated to your business.
I believe as much as possible, ad flyers as well as other marketing material should follow an established corporate layout format. A unified visual layout format will leave a refreshing positive impression upon potential customers even if it's only subliminal. As an example of inconsistent layout/formatting, I think you should avoid what I run into while organizing my tax related receipts each year... nonstandard receipt format across the various merchants. Some have the date at the top, some in the middle, some at the bottom. It becomes frustrating hunting for information.
Several years ago, when I designed the Atlanta Plan Source Website. The site's owner, Jim Wells had a daughter in college who used his website for a class project marketing study. One important suggestion that came out of the study was that we include a photo of the owner and a brief bio. The reasoning being, most corporate sites are impersonal and site visitors prefer to connect with a person as opposed to corporate graphics and sales copy. As an added note, I developed the original idea and designed the prototype for Jim's (Atlanta Plan Source) Home Plan Options where a home plan customer can customize their home plan design.
Satisfied clients date back many years. Here are just a few comments from the early years:
6-18-99
I've been very pleased with the design of my WEB site and it's
effectiveness for our business. Customers have made comments about it's "user
friendliness" and attractive design. Chuck has really been a great help and
has gone the extra mile in helping us establish a "WEB presence".
We have received several orders now making this is a profitable endeavor. I
anticipate a continual expansion to our site.
I've really enjoyed working with each of you and appreciate all your efforts.
Sincerely,
- Jim Wells, President
Atlanta Plan Source, Inc.
I just wanted to say that I was very impressed with the way your website is put together. I really liked the thoughtfulness of making the pictures available from the different viewpoints. I was just browsing around looking at different plan sites but don't plan on building in the near future. But I felt that your site merited a quick note.
Thanks for your time and keep up the good work,
- Jerry Streeter
Our shipment of products as a direct result of our Web
listing is at an all time high. We are delighted with the results that
you have helped us achieve for our business.
God Bless. With warm regards,
Sincerely,
- Cindee Warren,
CEO & President
May 19, 1998
I am very pleased to share what you firm has done for my business by creating, placing and servicing our Website. Over the past year since you have built our Website, we have booked Cruises for clients all over the United States and Canada. Most of these clients have told us that they had looked at over 10 different Travel agencies listed on the Internet, and almost all of them have told us that our pages which your company created for us, are the "MOST USER FRIENDLY" on the Web.
As a direct result, we have booked many, many cruises for lots of new clients, including some of the most expensive luxury Cruise Lines in the World. Your company is worth its fee, since what we have spent with you over the years with our various different businesses, has been paid back to us many times over with just our Travel Agency's bookings. I would be happy to, and always do, recommend your firm to anyone who is requiring a new Website creation and monthly servicing.
Thanks for all the new found success that you have helped us achieve.
With warm personal regards,
- Dick Warren,
M.C.C. (CLIA ACCREDITED MASTER)
AABA CRUISE SUPERSTORE
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